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Writing Tips - Small business advice

Writing Tips - Small business advice

Being Newsworthy

For an announcement to be considered newsworthy it must have a broad, general interest to the target audience and a strong news angle (e.g. material information, new development,drama, human interest, local angle, consequence, etc.). In addition, your release needs to be written in a journalistic, rather than marketing style. It should be objectively written as though a reporter were writing the story for you. Most importantly, your release needs to "inform" people, NOT just sell them something.

Headline Formats

In most cases your headline is the first thing an editor sees when reviewing your release. An effective headline can make the difference between an editor covering your story or hitting the delete button. To create an effective headline consider the following points:

    * Limit your headline to no more than one line.

Add some personality to dessert! $10 = $20 worth of Edible Cupcake Toppers from Cake Sugar Designs

Add some personality to dessert! $10 = $20 worth of Edible Cupcake Toppers from Cake Sugar Designs

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Ronald Hart Named to Barron’s 2011 “Top 100 Financial Advisors”

Ronald Hart Named to Barron’s 2011 “Top 100 Financial Advisors”

ATLANTA, GA May 17, 2011 – Morgan Stanley Smith Barney announced today that Ronald Hart, a managing director of the Hart Group in the Firm’s Atlanta office, has been named to Barron’s annual list of America’s Top 100 Financial Advisors.

The “Barron’s Top 100 Financial Advisors” is a select group of individuals who are screened on a number of criteria. Among factors the survey takes into consideration are assets under management, revenue produced for the Firm and quality of service provided to clients. Investment performance is not an explicit criterion.

“I am extremely proud that Ron Hart is representing Morgan Stanley Smith Barney on this list,” commented Michael Outlaw, Branch Manager of Morgan Stanley Smith Barney’s Atlanta office.

Jesse Walton, Jr., CFP®, Honored as New Member of 100 Black Men of Atlanta

Jesse Walton, Jr., CFP®, Honored as New Member of 100 Black Men of Atlanta

ATLANTA (May 12, 2011) Jesse Walton, Jr., was inducted as a new member of the 100 Black Men of Atlanta Inc. (100) organization on May 10, 2011at an evening pinning ceremony. The elegant event was held at Atlanta Journal-Constitution’s headquarters. 100 is a coalition of some of Atlanta’s most influential men organized to empower Atlanta’s challenged communities. Together they channel educational and economic resources toward these communities’ students and future leaders.

Walton, a Financial Advisor and Certified Financial Planner® (CFP®) at Morgan Stanley Smith Barney, Alpharetta, is an active community volunteer.

ATTN: MOMS-TO-BE! $20 for 2 Tickets or 1 VIP Ticket to Atlanta Baby & Child Expo ($40 value)

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Mother's Day Bliss! $45 = All Natural Signature Facial at Pampered Nail and Body Spa ($90 value)

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MOTHER'S DAY GIFT! $50 for Choice of 3 Original Personalized Pieces of Jewelry – Shipped ($95 value)

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